MCM515 Assignment No 2 Solution & Discussion Due Date:02-01-2012

Semester “Fall 2011”

Radio News Reporting & Production

MCM515

Assignment No. 02 Marks: 15

“Role of FM Radio in Awareness Raising”

Radio has a potential to reach to remote audiences where television transmission is not yet available. This greater accessibility of radio increases the scope of mass communication especially in the developing countries of the world. Pakistan being the developing countryfaces many social problems. Child abuse is one of the alarming social issues of the country which needs an immediate attention of concerned authorities. This growing issue is the consequence of lack of awareness among masses and careless attitude of adults towards children.

Q: Suppose you plan to address the issue of Child Abuse through FM radio. Develop a detailed Layout of an awareness raising Campaign on the given social issue.

Campaign Layout should be based on following components:

1. Objective (2 marks)

2. Scope of the problem (2 marks)

3. Target Messages (at least 03) (3 marks)

4. Communication Strategy (2 marks)

5. Nature of Programming (2 marks)

6. Budget/ Sponsors (2 marks)

7. Expected Outcome (2 marks)

Note:

Copied material will be graded “Zero.”

Schedule

Opening Date and Time 28th Dec, 2011 At 12:01 A.M. (Mid-Night)

Closing Date and Time 04th Jan, 2012 At 11:59 P.M. (Mid-Night)

Read more: MCM515 Assignment No 2 Solution & Discussion Due Date:02-01-2012 - Virtual University of Pakistan http://vustudents.ning.com/group/mcm515radionewsreportingproduction/forum/topics/mcm515-assignment-no-2-solution-discussion-due-date-02-01-2012#ixzz1iOLDn7Pm