SEMESTER SPRING 2013
INTERNATIONAL BUSINESS (MGT520)
ASSIGNMENT NO. 02
DUE DATE: 25TH JUNE 2013
MARKS: 20
ASSIGNMENT:
Topic: Michael E. Porter’s Diamond Model
Learning Objectives:
· To get an overview of international trade theories.
· To get an insight of Porter’s Diamond Model.
Learning Outcomes:
· How different attributes of Diamond Model correlate with each other to
gain National Advantage.
Conceptual Background:
In 1990 Michael E. Porter of Harvard business School presented the theory
about the determinants of national Competitive Advantage, this theory is
also named as “Diamond Model”. Porter theorizes that four broad
attributes of a nation shape the environment in which local firms compete.
These attributes are Factor Endowments (human resource, infrastructure
and R&D), Demand Conditions (nature of home demand for the industry’s
product or service), Relating and Supporting Industries (related raw
materials and other supportive businesses), Firms Strategy, structure and
rivalry. These four attributes are affected either by the Government
(economic policies and business regulations) or by the Chance (business
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opportunity at international level). Theory says that these attributes are
correlated to each other and their contribution is equal in order to sustain
the competitive advantage at international level.
Real Time Case:
Pakistan sports good industry based in Sialkot has 3000 small and medium
sized units, sports goods industry employees 60,000 workers. The footballs
produced in this city are of unmatched quality. Pakistani handmade
footballs have the competitive advantage in terms of design and quality.
Famous German brand Adidas, the official sports kits and accessories
provider of London 2012 Olympics, has chosen Pakistan’s handmade soccer
ball “ The Albert” for London Olympics. The Adidas Albert is the official
game ball for London 2012 Olympics, coming hand stitched straight from
Sialkot which exports about 30 million balls a year, an estimated 40% of
global production.
Requirement:
Let’s suppose that a German business group wants to set up its
manufacturing facilities in Sialkot, Pakistan for producing footballs for
international and national market. Before making the final decision the
group wants to thoroughly analyze the situation. In this situation Porter’s
Diamond Model can be of immense help for analyzing the situation. You
have been selected as analyst for the group. As an analyst you are required
to analyze the situation by applying Porter’s Diamond Model and suggest
the company to take the suitable decision under the light of your analysis.
Division of marks:
Overall analysis has 16 marks (04 marks for each attribute of Diamond
Porter’s Model) and 04 marks for the recommended decision.
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IMPORTANT:
24 hours extra / grace period after the due date is usually available to overcome
uploading difficulties. This extra time should only be used to meet the
emergencies and above mentioned due dates should always be treated as final
to avoid any inconvenience.
IMPORTANT INSTRUCTIONS/ SOLUTION GUIDELINES/ SPECIAL
INSTRUCTIONS
OTHER IMPORTANT INSTRUCTIONS:
DEADLINE:
· Make sure to upload the solution file before the due date on VULMS.
· Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
· Use the font style “Times New Roman” or “Arial” and font size “12”.
· It is advised to compose your document in MS-Word format.
· You may also compose your assignment in Open Office format.
· Use black and blue font colors only.
REFERENCING GUIDELINES:
· Use APA style for referencing and citation. For guidance search “APA
reference style” in Google and read various website containing
information for better understanding or visit
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
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· It is submitted after the due date.
· The file you uploaded does not open or is corrupt.
· It is in any format other than MS-Word or Open Office; e.g. Excel,
PowerPoint, PDF etc.
· It is cheated or copied from other students, internet, books, journals etc.
Note related to load shedding: Please be proactive
Dear students!
As you know that Pre Mid-Term semester activities have been
started and load shedding problem is also prevailing in our
country now a days. Keeping in view the fact, you all are advised
to post your activities as early as possible without waiting for the
due date. For your convenience; activity schedule has already
been uploaded on VULMS for the current semester, therefore no
excuse will be entertained after due date of assignments, quizzes
or GDBs.
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